Sunday, November 15, 2009

Organic Seo Factors To Consider With SEO and Web Marketing Campaigns

The 4 Most Important Organic Seo Factors For a Company

What is organic SEO exactly? Before we can give due consideration to the 4 Most Important Organic Seo Factors For a Company, its important to understand exactly what Organic SEO entails. Organic SEO refers to a type web optimizations, providing natural results from popular search engines including Yahoo, Bing, MSN, ask. Com and Google.

Result types- Two types of search results are produced when visitors type in key words or phrases, namely Organic SEO's and sponsored listings.

Focus- Organic SEO's focus on the promotion of websites on natural search engines unlike sponsored links usually found at the top, bottom, left or right side of search engines. Sponsored links usually contain the names of businesses who pay the search engines in question to strategically position when specific keywords are typed in by users.

What are the 4 most important organic SEO factors for a company?- The 4 most important organic SEO factors for a company's successful online marketing strategy include but are definitely not limited to keyword content, density, directory listing and link building.

Content writing is a process of keyword and phrase integration into actual site content. Quality content writing will attract both search engine rankings and customers by improving search engine location, general site traffic, attraction of target audience to your site, new lead creation and last but definitely to least contribution to an increase in sales, in other words profits.


Content- Site content without a doubt reigns supreme on the list of most important SEO factors.

Keyword density- Keywords, headings, text and images, all play an imperative role in search engine ranking. The majority of surfers will go to a search engine, choose and type keyword or phrase for whatever they are looking for and be redirected to ten best results. Should you not be ranked within the top ten or even twenty results, chances are good that your target audience will miss your site completely. It is thus imperative to choose the right keywords or phrases that reflect best on your website.

This is where keyword density helps determine occurrence of main keyword in your content, in turn giving relevance to your page. Effective and appropriate use of keywords will immediately draw more attention, whereas keyword abuse and inappropriate placing will result in website spamming. Use of meta tags comes highly recommended.

Directory listing- Directory listings is absolutely essential, especially if your website is new or without inbound links. Get listed on as many directory's as you can think of including Yahoo, Bing and Business. Com. Listings costs can range from free to a couple of Dollars. One thing is for sure, it will be worth every sent!

Link Building- The role that links play in SEO, is one which is often overlooked. Its important to understand that the more links there are from other reputable, quality websites, the more valuable your website becomes to search engines. High ranked website referrals are much more trusted and appreciated than mere search engine results. Link building from other sites will however required some strategic planning to ensure effectiveness.

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