We often receive emails from professionals in different areas such as real estate agents, dentists, accountants, lawyers, etc.. Those who want to know how they can use an effective business directory website to market their professional services to potential customers.
Most of these people see the Internet primarily as a communication tool "global" and fail to understand why it can be as effective for promoting a local service business.
But to create a business directory business directory website for local services truly effective, you must make sure to do this: • Presented as a professional in your field. • Building a strong relationship with your visitors. • Making a good value for local search engines can find you.
Today I will explain how to ensure that your business directory website achieves the above three goals:
1. Presented as a professional in your field. Your business directory website needs to be as professional as you. Should be focused on the services you provide, and the benefits it offers to its customers. Do not include personal information such as hobbies or family life, or links to charities that you support. These items distract from your main message and make it look less professional.
After all, people have not come to your site to see if you support the Heart Foundation or the Foundation for Homeless Children (although both are good causes are worth supporting, of course) but what your visitors want know is whether you can provide the services they need.
Also, never be tempted to run advertisements for other businesses in your business directory website.
Advertisements lower the prestige of your site and reduce its credibility. Moreover, these are a great distracter for the people you want to request their services!
Finally, do not sell products on the site advertise its local professional services?
For example, if you're a vet, do not sell dog food in place. Reduce your credibility and does not focus on the reason why visitors come to your site first. (Not only that, you also minimize their efforts in search engine optimization, because you are adding content to your site that is not directly relevant to your main keywords).
In short, you must create the content of your site focused on just three things: the services it can offer its customers the benefits these services provide, and the reasons why you are the best person for the job.
2. Building a strong relationship with their customers. Your business directory website needs to create a friendly and helpful with customers. In other words, you need to do the work you do, as if you personally speak with visitors.
Be sure to provide all the information you would normally share in person or by telephone with clients.
Be sure to include: • A section of "FAQ" that provides answers to most questions that customers frequently ask.
• A map of how to get your local business is for people to easily locate.
• Transit information to show you peoples how to reach your business using the local train or bus service.
• A printable map showing which the closest parking to your location is.
• Testimonials from satisfied customers to show others the benefits of their services.
• Also, be sure to provide your telephone number and address of its location in each page of your site, it also helps that people know how to contact you.
• Finally, be sure to include an opt-in form which provides valuable information for free, in exchange for the email addresses of its visitors. For example, if you are a realtor, you could offer a free downloadable book which tells everyone what buyers need to know before making a purchasing decision. You should consider your opt-in list as the second most important function of your business directory website (The first is to achieve actual records or sales, of course!).
This is because its opt-in list allows you to keep in touch with your prospects and send email filled with valuable information for free, with this you can build a relationship with them and thus it presents more opportunities to offer their services in future.
3. Use proven methods of search engine marketing to drive qualified prospects to your business directory website. There is little point having a business directory website if your potential customers can not find it!
Here is what you need to do to make local search engines can easily find it: • Optimize your business directory website for search engines. Make sure your primary keywords are strategically included within the content of your business directory website and within its HTML code (specifically in the title tag in the meta tags in the tag header, in the 'alt' tags for images, and labels for audio and video).
• Include many local references in your web copy: as the name of your city, your state or province, your residence address and its local and the name of your neighborhood. This really helps in their efforts of local search. That is because people who searched for purchasing services often keyboard keywords like "lawyers in downtown Chicago" or "real estate in South Florida."
• Make sure your site registered with features "local" is in the major search engines (eg, maps.google.com, local.yahoo.com, and cityguides.msn.com)
• Register your site in local service sites, vertical portals, and directories, not only these sites send visitors, the links you receive from them will increase your ranking in search engines, sending more visitors to your site. • Getting links from reputable organizations as possible, as the local chamber of commerce, associations of local services, and business groups.
• Advertise your services on free classified sites of your geographic area. Again, these will get more relevant links for your site that visitors will get from these sites.
• Participate in blogs, groups, forums and social networks that are focused for their community. Include your signature with a link to your site in every post or comment you make.
• Use pay per click ads targeted to your geographic niche to drive traffic to your business directory website . These ads will appear only to people who live in a certain geographic area. You can make this area as small or large as you want.
You can use "negative keywords" to beyond their narrow interest. For example, if you are a real estate agent in Dallas, you can ensure it does not trigger your ads for useless keywords like "real estate agent in Miami."
If you use advertisements for your geographic market, it is likely that their traffic numbers are low, but these ads are also very cheap. And the traffic these ads send visitors is truly interested in his services.
This concludes how to promote a local service on the Internet. I hope I have given to all practitioners with a little guide to get started!
Most of these people see the Internet primarily as a communication tool "global" and fail to understand why it can be as effective for promoting a local service business.
But to create a business directory business directory website for local services truly effective, you must make sure to do this: • Presented as a professional in your field. • Building a strong relationship with your visitors. • Making a good value for local search engines can find you.
Today I will explain how to ensure that your business directory website achieves the above three goals:
1. Presented as a professional in your field. Your business directory website needs to be as professional as you. Should be focused on the services you provide, and the benefits it offers to its customers. Do not include personal information such as hobbies or family life, or links to charities that you support. These items distract from your main message and make it look less professional.
After all, people have not come to your site to see if you support the Heart Foundation or the Foundation for Homeless Children (although both are good causes are worth supporting, of course) but what your visitors want know is whether you can provide the services they need.
Also, never be tempted to run advertisements for other businesses in your business directory website.
Advertisements lower the prestige of your site and reduce its credibility. Moreover, these are a great distracter for the people you want to request their services!
Finally, do not sell products on the site advertise its local professional services?
For example, if you're a vet, do not sell dog food in place. Reduce your credibility and does not focus on the reason why visitors come to your site first. (Not only that, you also minimize their efforts in search engine optimization, because you are adding content to your site that is not directly relevant to your main keywords).
In short, you must create the content of your site focused on just three things: the services it can offer its customers the benefits these services provide, and the reasons why you are the best person for the job.
2. Building a strong relationship with their customers. Your business directory website needs to create a friendly and helpful with customers. In other words, you need to do the work you do, as if you personally speak with visitors.
Be sure to provide all the information you would normally share in person or by telephone with clients.
Be sure to include: • A section of "FAQ" that provides answers to most questions that customers frequently ask.
• A map of how to get your local business is for people to easily locate.
• Transit information to show you peoples how to reach your business using the local train or bus service.
• A printable map showing which the closest parking to your location is.
• Testimonials from satisfied customers to show others the benefits of their services.
• Also, be sure to provide your telephone number and address of its location in each page of your site, it also helps that people know how to contact you.
• Finally, be sure to include an opt-in form which provides valuable information for free, in exchange for the email addresses of its visitors. For example, if you are a realtor, you could offer a free downloadable book which tells everyone what buyers need to know before making a purchasing decision. You should consider your opt-in list as the second most important function of your business directory website (The first is to achieve actual records or sales, of course!).
This is because its opt-in list allows you to keep in touch with your prospects and send email filled with valuable information for free, with this you can build a relationship with them and thus it presents more opportunities to offer their services in future.
3. Use proven methods of search engine marketing to drive qualified prospects to your business directory website. There is little point having a business directory website if your potential customers can not find it!
Here is what you need to do to make local search engines can easily find it: • Optimize your business directory website for search engines. Make sure your primary keywords are strategically included within the content of your business directory website and within its HTML code (specifically in the title tag in the meta tags in the tag header, in the 'alt' tags for images, and labels for audio and video).
• Include many local references in your web copy: as the name of your city, your state or province, your residence address and its local and the name of your neighborhood. This really helps in their efforts of local search. That is because people who searched for purchasing services often keyboard keywords like "lawyers in downtown Chicago" or "real estate in South Florida."
• Make sure your site registered with features "local" is in the major search engines (eg, maps.google.com, local.yahoo.com, and cityguides.msn.com)
• Register your site in local service sites, vertical portals, and directories, not only these sites send visitors, the links you receive from them will increase your ranking in search engines, sending more visitors to your site. • Getting links from reputable organizations as possible, as the local chamber of commerce, associations of local services, and business groups.
• Advertise your services on free classified sites of your geographic area. Again, these will get more relevant links for your site that visitors will get from these sites.
• Participate in blogs, groups, forums and social networks that are focused for their community. Include your signature with a link to your site in every post or comment you make.
• Use pay per click ads targeted to your geographic niche to drive traffic to your business directory website . These ads will appear only to people who live in a certain geographic area. You can make this area as small or large as you want.
You can use "negative keywords" to beyond their narrow interest. For example, if you are a real estate agent in Dallas, you can ensure it does not trigger your ads for useless keywords like "real estate agent in Miami."
If you use advertisements for your geographic market, it is likely that their traffic numbers are low, but these ads are also very cheap. And the traffic these ads send visitors is truly interested in his services.
This concludes how to promote a local service on the Internet. I hope I have given to all practitioners with a little guide to get started!
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